Bouillabaisse Restaurant approached me to photograph their premises, menu and some images of the chefs in action. The shoot was published in a coffee table book that the restaurant had made for marketing purposes. Bouillabaisse Restaurant cooks everything from scratch with great care so the quality of cuisine you receive is top grade.

Building brands is what I specialise in. I provide a photographic solution for brands that need makeover imagery that doesn’t suck. I meet with my clients to listen to their needs and come prepared with an assessment of their current image along with suggestions of how to improve it. Businesses have a unique look and feel as a result of their brand image, which is made up of not only the graphic design and print media advertising them, but also the imagery associated with it. Good imagery can mean the difference between a brand being perceived as playful or luxurious.

I often storyboard my ideas and show them to the client before the shoot so that ideas can be conceptualised together and the direction of the shoot discussed before the shoot day. On the shoot day I shoot tethered so that the client can see the process unfold. This is so much easier than the old days of shooting polaroids for the client to view! Visualising the shots before you make them is what separates a successful shoot from just winging it. Having a clear idea of the direction you want to take gets you closer to that ever elusive perfect shoot. I’m often asked which of the images that I’ve taken I like the most and I really can’t say, sometimes I feel that the perfect image is just a shoot away. They were so pleased with the results that they called me to photograph two of their other restaurants as well.